Discover your impact
About Arbor
You want the best for your world, and Arbor does too!
Location: Calgary
Year Founded: 2019
Vertical: Digital Banking / Analytics / Infrastructure
Employees: 1 – 10
Website: Arbor
Social Media:
Problem
2020, despite all the negative aspects, has given us a “second chance”. A chance to take a critical look at our existing systems, and evaluate their sustainability. As the world works towards returning to a more “normal” pace, large scale issues such as climate change, resource constraints, wealth disparity, discrimination and inequality still continue to loom over us. The question is, will we take the opportunity we’ve been given and produce impactful changes to better our world, or will we slide back to our old habits. Arbor is the answer.
Milestones
February 2020 – Wow idea winner at ATB Hackathon
May 2020 – winner of Canada wide Microsoft Discover AI competition(financial services category)
Ideal Customers
Consumers (B2C)
Core Benefits
Arbor empowers everyday citizens to create a more positive impact on our world by helping to align their spending habits with their virtues .
By connecting Arbor to your bank account, or through our Arbor Card, each transaction you make is given a score from 0 to 100 called the Arbor Index, ranking just how ethical and responsible the providing company is.
As you continue to use Arbor, you develop your own Arbor Impact Score which highlights the kind of impact you are making on the world.
Your Arbor Impact Score is displayed through the visualization of a tree. The tree sprouts leaves in a colour range from red to green, symbolizing the different Arbor Index scores from low to high.
- Startup Pre-revenue 100%
- Startup Post-revenue $1 – $2M 0%
- Scaleup $2M – $10M 0%
- Scaleup $10M+ 0%
Problem
2020, despite all the negative aspects, has given us a “second chance”. A chance to take a critical look at our existing systems, and evaluate their sustainability. As the world works towards returning to a more “normal” pace, large scale issues such as climate change, resource constraints, wealth disparity, discrimination and inequality still continue to loom over us. The question is, will we take the opportunity we’ve been given and produce impactful changes to better our world, or will we slide back to our old habits. Arbor is the answer.
Core Benefits
Arbor empowers everyday citizens to create a more positive impact on our world by helping to align their spending habits with their virtues .
By connecting Arbor to your bank account, or through our Arbor Card, each transaction you make is given a score from 0 to 100 called the Arbor Index, ranking just how ethical and responsible the providing company is.
As you continue to use Arbor, you develop your own Arbor Impact Score which highlights the kind of impact you are making on the world.
Your Arbor Impact Score is displayed through the visualization of a tree. The tree sprouts leaves in a colour range from red to green, symbolizing the different Arbor Index scores from low to high.
Ideal Customers
Consumers (B2C)
Milestones
February 2020 – Wow idea winner at ATB Hackathon
May 2020 – winner of Canada wide Microsoft Discover AI competition(financial services category)
- Startup Pre-revenue 100%
- Startup Post-revenue $1 – $2M 0%
- Scaleup $2M – $10M 0%
- Scaleup $10M+ 0%